Sample interview questions: Can you share your experience in coordinating and managing promotional campaigns for radio station mergers or acquisitions?
Sample answer:
- Played a pivotal role in the coordination and management of promotional campaigns for several impactful radio station mergers and acquisitions, ensuring successful transitions and increased listenership.
- Developed comprehensive promotional strategies that aligned with the overall objectives of the station merger or acquisition, resulting in heightened awareness and engagement among target audiences.
- Collaborated closely with various departments, including programming, sales, and marketing, to create cohesive and effective promotional campaigns that addressed specific needs and goals.
- Supervised the development and execution of innovative and engaging on-air and off-air promotions, including contests, giveaways, special events, and listener appreciation initiatives, leading to increased audience engagement and positive brand perception.
- Managed budgets and resources efficiently, optimizing promotional expenditures to a… Read full answer
Source: https://hireabo.com/job/8_2_49/Radio%20Promotions%20Director