Sample interview questions: Can you provide examples of how you have used humor or storytelling techniques in television advertising to engage viewers?
Sample answer:
-
In a commercial for a car dealership, I incorporated humor by having the main character, a clumsy but lovable dog, go through a series of mishaps while trying to buy a car. The humor engaged viewers, making them more likely to remember the dealership and its message.
-
In an advertisement for a travel agency, I used storytelling to create a narrative about a family’s journey to a faraway land. The heartwarming story engaged viewers and made them imagine themselves experiencing the adventure.
-
For a fast-food restaurant, I created a series of humorous commercials featuring a group of friends using the restaurant’s drive-thru to get into various comedic situations. The humor and relatability of the commercials made viewers more likel… Read full answer
Source: https://hireabo.com/job/8_3_33/Television%20Advertising%20Specialist