Sample interview questions: Have you worked with any ad fraud prevention methodologies, such as invalid traffic detection or ad fraud scoring?
Sample answer:
- Implemented advanced invalid traffic detection algorithms to identify and filter out fraudulent traffic, including bot traffic, click farms, and malicious software.
- Utilized ad fraud scoring systems to assess the likelihood of fraud for each ad impression, considering factors such as IP address reputation, click patterns, and device characteristics.
- Partnered with third-party vendors and industry o… Read full answer