Sample interview questions: Can you describe your experience with conducting competitor analysis in the television industry?
Sample answer:
- Conducted comprehensive competitor analyses to assess the strengths, weaknesses, opportunities, and threats (SWOT) of leading television networks.
- Analyzed program ratings, audience demographics, market share, and social media engagement to identify trends and patterns in viewer behavior.
- Developed competitive intelligence reports that provided insights into the strategies and tactics of competing networks.
- Identified potential opportunities for market differentiation and audience growth through in-depth analysis of competitor content, scheduling, and marketing campaigns.
- Presented research findings to senior management to inform decision-making on program development, scheduling, and marketing.
- Monitored competitor activities on a regular basis to track changes in strategy and identify new opportunities.
- Conducted focus groups and surveys to gather viewer insights and preferences.
- Utilized specialized software and tools to analyze large datasets and create visual representations of research findings.
- Stay… Read full answer
Source: https://hireabo.com/job/8_2_43/Television%20Research%20Analyst