Sample interview questions: Can you provide an example of a consumer PR campaign you worked on that involved crisis communications during a corporate scandal?
Sample answer:
- Conducted a comprehensive internal investigation to understand the root cause of the issue and identify potential areas of vulnerability.
- Developed a clear and concise crisis communications plan that included key messages, target audiences, and a timeline for implementation.
- Established a central command center to monitor the situation, respond to inquiries, and coordinate efforts across various departments.
- Communicated regularly with stakeholders, including customers, employees, investors, and media, through press releases, social media, and public appearances.
- Implemented proactive measures to mitigate the impact of the scandal, such as offering product replacements, issuing refunds, and implementing new safety protocols.
- Worked closely with legal counsel… Read full answer
Source: https://hireabo.com/job/8_1_39/Consumer%20PR%20Specialist