Sample interview questions: How do you handle requests for commercial traffic insights or performance benchmarks for specific cultural or ethnic communities from clients or agencies?
Sample answer:
- Build relationships with relevant organizations and community leaders to understand the cultural and ethnic nuances that impact advertising effectiveness.
- Stay up-to-date on industry trends and research related to multicultural marketing and media consumption.
- Use data analytics tools to track and analyze the performance of commercials targeting specific communities.
- Regularly review and assess the performance of various commercial campaigns to identify trends and patterns.
- Work closely with clients and agencies to provide insights and recommendations based on the data and analysis conducted.
- Maintain accurate and organized records of commercial traffic data and performance metrics.
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Source: https://hireabo.com/job/8_2_41/Television%20Traffic%20Assistant