Sample interview questions: What strategies do you employ to create compelling and actionable call-to-actions in social media ads?
Sample answer:
- Use strong action verbs: Verbs like “buy,” “subscribe,” and “sign up” create a sense of urgency and encourage users to take action.
- Keep it concise: Your CTA should be clear and to the point. Keep it under 5 words if possible.
- Make it relevant: Your CTA should be relevant to the ad copy and the target audience. For example, if you’re selling a product, your CTA might be “Buy now” or “Add to cart.”
- Create a sense of urgency: Use words like “limited time offer” or “act now” to create a sense of urgency and encourage users to take action.
- Use contrasting colors: Use contrasting colors for your CTA button to make it stand out from the rest of the ad copy. For example, if your ad copy is in black and white, you might use a brightly colored button for your CTA.
- Use whitespace: Leave plenty of whitespace around your CTA button to make it easy to see and click.
- Test different CTA: Test different CTAs to see what works best for your audience. For example, you might try using a different v… Read full answer
Source: https://hireabo.com/job/8_3_10/Social%20Media%20Advertising%20Specialist