Sample interview questions: Can you provide examples of your experience in managing e-commerce customer referral program analytics and optimization?
Sample answer:
- Tracked and analyzed customer referral program data using Google Analytics and internal reporting tools. This included metrics such as the number of referrals, click-through rates, conversion rates, and customer lifetime value.
- Identified and segmented high-value referral sources. This helped to focus marketing efforts on the most effective channels and influencers.
- Developed and implemented strategies to optimize the referral program.… Read full answer
Source: https://hireabo.com/job/8_4_14/E-commerce%20Specialist