Sample interview questions: How do you approach ad testing and optimization in search engine marketing campaigns?
Sample answer:
- Start with a hypothesis: Before you begin testing, you need to have a hypothesis about what you think will improve your campaign performance. This could be anything from changing your ad copy to adjusting your targeting.
- Choose the right metrics: Once you have a hypothesis, you need to choose the right metrics to track your progress. These metrics should be relevant to your campaign goals and should be easy to measure.
- Run a controlled experiment: The best way to test your hypothesis is to run a controlled experiment. This means creating two versions of your campaign, one with the change you’re testing and one without. Then, you need to run the campaigns for a period of time and compare the results.
- Analyze the results: Once you have the results of your experiment, you need to analyze them to see if your hypothesis was correct. If it was, then you can implement the change to your campaign permanently. If it wasn’t, then you need to go back to the drawing board and try again.
- Optimize regularly: Ad testing and optimization is an ongoing proces… Read full answer
Source: https://hireabo.com/job/8_3_23/Search%20Engine%20Marketing%20Specialist