Can you provide an example of a time when you had to handle a social media crisis in real-time? - Stories of Influence in Communication and Media

Sample interview questions: Can you provide an example of a time when you had to handle a social media crisis in real-time?

Sample answer:

Scenario: During a major product launch, the company released a promotional video that was met with widespread backlash due to its insensitive and offensive content.
Actions Taken:
- Real-Time Response:
  - Immediately acknowledged the issue and apologized for the offense caused.
  - Removed the video from all social media platforms and the company’s website.
  - Launched an internal investigation to determine the cause of the issue and prevent future incidents.
- Open and Transparent Communication:
  - Provided regular updates on the investigation’s progress and the company’s actions to address the situation.
  - Engaged with users and stakeholders, answering questions and concerns in a timely and empathetic manner.
- Crisis Management Team:
  - Collaborated with a cross-functional team comprising marketing, communications, legal, and executive leadership to ensure a coordinated and effective response.
- Empathy and Sensitivity:
  - Demonstrated empathy and understanding towards those affected by the incident, acknowledging the seriousness of the situation.
- Long-Term Strategy:
  - Developed a long-term strategy to rebuild trust and enhance the company’s reputation, including:
    - Revising the company’s social med… Read full answer
      Source: https://hireabo.com/job/8_3_46/Ad%20Agency%20Social%20Media%20Manager