Sample interview questions: Can you provide an example of a time when you successfully introduced a new genre or format into a programming lineup?
Sample answer:
- Scenario:
I was working as the Television Program Director for a local network affiliate. The station was struggling in the ratings, and we needed to find a way to attract new viewers.
- Challenge:
The station’s programming lineup was stale and unoriginal. We were airing the same old sitcoms, dramas, and reality shows that every other station was airing. We needed to find a way to stand out from the competition and give viewers a reason to tune in to our channel.
- Solution:
I decided to introduce a new genre of programming to the lineup: Korean dramas (K-dramas). K-dramas were becoming increasingly popular around the world, and I thought they had the potential to be a hit with our viewers.
- Implementation:
I acquired the rights to a popular K-drama series and scheduled it to air in a primetime slot. I also created a marketing campaign to promote the show and generate excitement among viewers.
- Result:
The K-drama series was a huge success! It quickly became one of the station’s most popular shows, and it helped to boost the station’s overall ratings. Viewers loved the show’s unique storylines, beautiful cinematography, and talented cast.
- Impact:
The success of the K-drama series had a positive impact on the station in several ways. It helped to attract new viewers, increase the station’s overall… Read full answer
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