Sample interview questions: How do you ensure that the visual elements and typography in a print ad are consistent with the client’s brand guidelines?
Sample answer:
- Review the client’s brand guidelines thoroughly: Study the client’s existing marketing materials, including their logo, color palette, typography, and overall brand aesthetic. This will provide you with a clear understanding of the brand’s visual identity.
- Collaborate closely with the client: Communicate with the client to clarify their expectations and ensure that the ad aligns with their brand guidelines. Present mock-ups and invite feedback to incorporate their input throughout the design process.
- Use brand-approved fonts and colors: Adhere strictly to the client’s brand guidelines for typography and color selection. This ensures consistency and reinforc… Read full answer
Source: https://hireabo.com/job/8_3_35/Print%20Advertising%20Specialist