Sample interview questions: Can you describe your approach to negotiating and securing radio advertising placements?
Sample answer:
- Research the market: Before negotiating any deals, take the time to research the local radio market and understand the competitive landscape. This includes knowing the rates charged by other stations, the types of advertising packages available, and the target audience of each station.
- Build relationships with radio station personnel: Getting to know the sales managers and program directors of local radio stations can give you a leg up when negotiating deals. Attend industry events, meet for coffee or lunch, and generally make an effort to build rapport with these individuals.
- Be prepared to negotiate: When it comes time to negotiate a deal, be prepared to walk away if you’re not satisfied with the terms. Having a strong understanding of the market and a willingness to walk away will give you more leverage in the negotiation.
- Be creative in your approach: Don’t be afraid to think outside the box when negotiating radio advertising deals. Consider barter arrangements, package deals, or other creative solutions that can benefit both you and the radio station.
- Follow up after the deal is clo… Read full answer
Source: https://hireabo.com/job/8_3_34/Radio%20Advertising%20Specialist