Sample interview questions: What metrics do you use to measure the success of an advertising campaign?
Sample answer:
- Reach: The number of people who saw your ad. Reach can be measured through impressions, which is the number of times your ad was displayed, and unique reach, which is the number of people who saw your ad at least once.
- Frequency: The average number of times someone saw your ad. Frequency can be measured by dividing the number of impressions by the reach.
- Click-through rate (CTR): The percentage of people who clicked on your ad after seeing it. CTR can be measured by dividing the number of clicks by the number of impressions.
- Conversion rate: The percentage of people who took the desired action after clicking on your ad. Conversion rate can be measured by dividing the number of conversions by the number of clicks.
- Return on investment (ROI): The amount of money you made from your advertising campaign compared to the amount of money you spent. ROI can be measured by dividing the profit from the campaign by the cost of the campaign.
In addition to these metrics, you can also use qualitative metrics to measure the success of your advertising campaign. These metrics can include:
- Brand awareness: The extent to which people are familiar with your brand and its products or services. Brand awareness can be measured through surveys or focus groups.
- Brand image: The perceptions that people have about your brand. Brand image can be measured through surveys or focus groups.
- Customer satisfaction: The extent to which customers are s… Read full answer
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