Sample interview questions: Can you discuss your experience with programmatic advertising and promotions?
Sample answer:
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Programmatic advertising experience:
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Managed and optimized programmatic advertising campaigns across various platforms, including Google AdX, Facebook Audience Network, and AppNexus.
- Developed and implemented programmatic advertising strategies to achieve specific campaign goals, such as brand awareness, lead generation, and sales.
- Conducted extensive market research and analysis to identify target audiences and develop effective ad targeting strategies.
- Monitored and evaluated campaign performance in real-time using advanced analytics tools to make data-driven optimizations.
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Collaborated with creative teams to develop engaging ad creatives that resonate with target audiences and drive desired actions.
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Promotions experience:
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Conceptualized and executed promotions and contests to generate excitement, drive engagement, and increase brand loyalty.
- Managed all aspects of promotion development and execution, including … Read full answer