Sample interview questions: Can you share any experience in organizing press trips or press events for beauty brands?
Sample answer:
- Organized a week-long press trip to Paris for the launch of a new luxury skincare line. The trip included tours of the brand’s headquarters and manufacturing facility, as well as hands-on demonstrations of the products. The trip resulted in over 200 pieces of positive media coverage, including features in Vogue, Elle, and Harper’s Bazaar.
- Planned and executed a press event in New York City to announce the launch of a new celebrity makeup line. The event was attended by over 100 beauty editors and influencers, and featured a live makeup demonstration by the celebrity herself. The event generated over 500 million social media impressions and was featured in over 100 media outlets.
- Developed and implemented a public relations campaign for a new hair care brand. The campaign included a series of press releases, media briefings, and product placements…. Read full answer
Source: https://hireabo.com/job/8_1_32/Beauty%20PR%20Specialist