Sample interview questions: How do you handle requests for discounts or special offers from clients without compromising profitability?
Sample answer:
- Negotiate from a position of value. Emphasize the unique benefits and value your station offers to the client’s business. Quantify results and ROI whenever possible to demonstrate the impact of your advertising solutions.
- Understand the client’s situation. Ask questions to determine the client’s objectives, budget, and competitive landscape. This information will help you craft tailored offerings that meet their specific needs.
- Offer alternative solutions. If a client requests a significant discount, consider offering alternative solutions such as extending the duration of the campaign, offering additional airtime packages, or providing value-added services (e.g., social media integration, research support).
- Maintain your target profitability. Set a clear minimum threshold for discounts and ensure that all offers are aligned with your overall profitability goals. Explain your pricing structure and rationale to the client, highlighting the quality and value they receive…. Read full answer
Source: https://hireabo.com/job/8_2_11/Radio%20Sales%20Executive