Sample interview questions: How do you handle financial negotiations with ad exchange platforms and supply-side platforms (SSPs)?
Sample answer:
- Negotiate favorable rates: Determine the optimal pricing structure and cost-per-mille (CPM) rates for ad placements on these platforms. Analyze historical data, industry benchmarks, and competitive offerings to establish a strong bargaining position.
- Optimize inventory allocation: Strategically allocate ad inventory to maximize revenue while ensuring optimal performance. Analyze platform data, demand trends, and campaign performance to make informed decisions on inventory allocation.
- Manage performance-based contracts: Establish clear key performance indicators (KPIs) and service-level agreements with platforms. Track and monitor campaign results regularly to ensure that platforms are meeting performance targets and optimize revenue streams.
- Foster strong relationships: Build mutually beneficial relationships with key decision-makers at these platforms. Maintain open communication, … Read full answer
Source: https://hireabo.com/job/8_3_50/Ad%20Agency%20Chief%20Financial%20Officer