Sample interview questions: Can you provide examples of mobile advertising campaigns that utilized interactive ad formats?
Sample answer:
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McDonald’s “Swipe for Fries” Campaign: This campaign allowed users to swipe their phone screens to “fry” virtual fries, which they could then redeem for real fries at McDonald’s restaurants. The campaign was a huge success, with over 10 million people participating.
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Nike’s “FuelBand” Campaign: This campaign used interactive ads to promote Nike’s FuelBand fitness tracker. The ads allowed users to track their steps and calories burned, and to compete with friends in fitness challenges. The campaign was very successful, helping to drive sales of the FuelBand.
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Coca-Cola’s “Share a Coke” Campaign: This campaign allowed users to create personalized Coke bottles with their names or the names of their friends. The campaign was a huge success, with over 100 million bottles sold.
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Starbucks’ “My Starbucks Rewards” App: This app allows users to earn rewards for purchases, track their spending, and order and pay for drinks ahead of time. The app is very popular, with over 20 million active users.
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Spotify’s “Discover Weekly” Playlist: This playlist is generated by Spotify’s algorithm based on the user’s listening history. The playlist is… Read full answer
Source: https://hireabo.com/job/8_3_30/Mobile%20Advertising%20Specialist