Sample interview questions: Can you discuss any experience you have with managing website subscription models or paywalls?
Sample answer:
- Managed the implementation of a metered paywall on a major news website. Worked closely with the publisher, product team, and engineering to determine the best approach for the site. This included deciding on the pricing structure, the number of free articles users would be allowed to view per month, and the method of payment.
- Developed and implemented a marketing campaign to promote the paywall. Created content promoting the value of a subscription, targeted this content to specific audiences, and tracked the results of the campaign.
- Analyzed data to track the performance of the paywall. Monitored key metrics such as subscription rates, churn rates, and revenue generated. Used this data to make adjustments to the paywall strategy as needed.
- Worked with the editorial team to create high-quality, exclusive content for subscribers. This content included in-depth articles, podcasts, and videos that were not available to non-subscribers.<... Read full answer