Sample interview questions: Can you discuss any experience with interactive ad formats like quizzes or gamified ads?
Sample answer:
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Interactive Quizzes: I led the development and execution of an interactive quiz campaign for a major software company. The quiz consisted of a series of questions designed to assess users’ knowledge of the product. Participants who completed the quiz received a personalized report highlighting their strengths and areas for improvement. The campaign resulted in a significant increase in product awareness and trial sign-ups.
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Gamified Ads: I collaborated with a game development studio to create a gamified ad for a mobile app. The ad featured a mini-game that allowed users to earn points and unlock rewards. The ad was highly engaging and generated substantial click-through rates and app downloads.
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Immersive Video Experiences: I developed a series of immersive video experiences for a luxury fashion brand. These experiences allowed users to explore virtual showrooms, view products from different angl… Read full answer
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