Sample interview questions: How do you approach creating television promotions for different viewer moods or occasions, such as comfort viewing, escapism, or holiday-themed content?
Sample answer:
- Identify the target audience and their current mood or occasion.
Consider the demographics, psychographics, and viewing habits of the target audience. What are they likely to be feeling or experiencing at the moment? Are they looking for comfort, escapism, or something else?
- Tailor the promotion to the specific mood or occasion.
Use visuals, music, and messaging that are relevant to the target audience’s current mood or occasion. For example, a promotion for a comfort viewing show might feature cozy imagery and soothing music, while a promotion for an escapist show might feature exciting visuals and upbeat music.
- Create a sense of urgency or excitement.
Viewers are more likely to watch a show if they feel like they need to see it right away. Create a sense of urgency by using words like “now” or “tonight” in the promotion. You can also create excitement by highlighting the show’s unique featur… Read full answer
Source: https://hireabo.com/job/8_2_50/Television%20Promotions%20Director