Sample interview questions: Can you provide examples of how you have used audience research and insights to improve radio continuity?
Sample answer:
- Identified listener preferences and trends: Conducted regular audience surveys to understand listener preferences for music, news, talk shows, and other content. Used this data to adjust the station’s programming schedule and content mix to better align with listener interests.
- Developed targeted promotions and campaigns: Used audience research to identify key listener demographics and psychographics. Developed targeted promotions and campaigns to reach these specific audiences and increase listenership.
- Improved on-air talent performance: Provided on-air talent with regular feedback based on audience research. This feedback helped talent improve their delivery, presentation, and interaction with listeners.
- Optimized station imaging: Used audience research to identify listener preferences for station imaging, including music, jingles, … Read full answer
Source: https://hireabo.com/job/8_2_52/Radio%20Continuity%20Director