Sample interview questions: How do you assess the competitive landscape and market share for a campaign?
Sample answer:
- Gather data on competitors. This includes their advertising spending, market share, strengths, and weaknesses. This data can be collected from a variety of sources, such as industry reports, news articles, and social media.
- Analyze the data to identify opportunities and threats. Look for trends that could impact your campaign, such as changes in consumer behavior or the competitive landscape. Identify areas where you can differentiate your product or service from the competition.
- Develop a competitive strategy. This strategy should outline how you will position your product or service against the competition. It should also include specific tactics for targeting your audience and reaching your marketing goals.
- Monitor the competitive landscape and adjust your strategy as needed. The competitive landscape is constantly changing, so it is important to stay up-to-date on the latest developments. This will allow you to make adjustments to your strategy as neede… Read full answer