How do you ensure your business articles are engaging and appealing to readers?

Sample interview questions: How do you ensure your business articles are engaging and appealing to readers?

Sample answer:

1. Compelling Headlines: Craft intriguing headlines that arouse curiosity and entice readers to delve into the article. Use action verbs, numbers, and keywords relevant to the topic.

2. Succinct Lead Paragraph: Begin with a captivating lead paragraph that grabs attention and sets the tone for the rest of the article. Provide a brief overview of the topic and highlight the key point that will be discussed.

3. Focus on Relevance: Ensure that the article is relevant to the interests and concerns of your target audience. Address trending business topics, industry-specific news, or issues that directly impact readers’ lives or businesses.

4. Storytelling Approach: Present information in a narrative style that engages readers on an emotional level. Utilize storytelling techniques to make the article relatable and memorable.

5. Clear and Concise Language: Write in a clear, concise, and easy-to-understand manner. Avoid jargon and technical terms that might alienate readers. Use active voice and short sentences to maintain readability.

6. Visua… Read full answer

   Source: https://hireabo.com/job/8_0_21/Business%20Journalist