Sample interview questions: Describe a time when you had to analyze ad campaign data to identify and resolve issues related to ad viewability or ad fraud detection in virtual reality (VR) or augmented reality (AR) advertising.
Sample answer:
Analyzing VR/AR Advertising Campaign Data for Viewability and Fraud Detection
In a recent VR/AR advertising campaign, I was responsible for analyzing campaign data to identify and resolve issues related to ad viewability and ad fraud detection. To ensure accurate reporting, I utilized industry-standard metrics such as percentage of time in view, dwell time, and attention span.
Ad Viewability Analysis:
- Monitored campaign metrics in real-time to identify discrepancies or anomalies in ad viewability.
- Investigated underlying factors influencing viewability, such as headset placement, environmental lighting, and user behavior.
- Implemented optimization strategies, including adjusting ad placement and frequency, to maximize viewability and improve campaign performance.
Ad Fraud Detection:
- Utilized a combination of statistical analysis and machine learning algorithms to detec… Read full answer
Source: https://hireabo.com/job/8_3_15/Ad%20Operations%20Specialist