Sample interview questions: Can you discuss a time when you had to analyze and optimize ad targeting based on device usage data?
Sample answer:
Analyze and Optimize Ad Targeting Based on Device Usage Data:
In a recent campaign for a mobile gaming app, I analyzed device usage data to optimize ad targeting. User research revealed that iOS users were more likely to engage with high-resolution graphics and immersive gameplay, while Android users preferred streamlined gameplay and social features.
Based on these insights, I created targeted ad campaigns for each device type. For iOS, I emphasized the game’s stunning visuals and immersive experience. For Android, I focused on its social aspect and compatibility with various devices.
I used device-specific metrics to track the effectiveness of each campaign. For iOS, I measured app downloads, session length, and in-app purchases. For Android, I tracked click-through rates, social shares, and time spent in-game.
By analyzing and optimizing ad targeting based on device usage data, I achieved:
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Source: https://hireabo.com/job/8_3_22/Advertising%20Data%20Analyst