Sample interview questions: How do you address potential biases in online advertising research, such as sampling bias or response bias?
Sample answer:
Addressing Potential Biases in Online Advertising Research
Sampling Bias
- Employ probabilistic sampling: Ensure that the sample is representative of the target population by using random or stratified sampling techniques.
- Weight or adjust data: If probability sampling is not feasible, use weighting or demographic adjustments to correct for under- or over-represented groups.
- Leverage panel data: Utilize online panels or databases with pre-qualified respondents to ensure a more accurate representation.
- Conduct targeted recruitment: Recruit specific groups through targeted advertising, social media posts, or email campaigns.
Response Bias
- Design unbiased surveys: Craft surveys that are neutral in tone and avoid leading questions. Use balanced response scales and clear instructions.
- Provide anonymity: Assure respondents that their answers will be kept confid… Read full answer
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