Sample interview questions: How do you address potential ethical dilemmas or conflicts of interest in real estate PR activities?
Sample answer:
Addressing Ethical Dilemmas and Conflicts of Interest in Real Estate PR
1. Establish Clear Conflict of Interest Policies:
Develop written policies that outline prohibited activities and situations that could create conflicts of interest. These guidelines should be communicated to all PR professionals and adhered to strictly.
2. Maintain Independence and Objectivity:
PR professionals should remain independent and objective in their representation of real estate clients. Avoid biased or misleading information in press releases, media statements, and other communications.
3. Disclose Potential Conflicts Promptly:
If a potential conflict of interest arises, disclose it immediately to the client and all relevant parties. Explain the nature of the conflict and obtain consent to continue representation before proceeding.
4. Seek Legal Counsel When Necessary:
Consult with legal counsel to advise on complex ethical dilemmas or potential conflicts of interest. This ensures compliance with legal requirements and protects the reputation of the PR firm and the client.
5. Prioritize Client Interests:
Always act in the best interests of the client, even if it means declini… Read full answer
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