Sample interview questions: How do you approach ad viewability and ad fraud prevention for programmatic advertising on emerging platforms?
Sample answer:
Ad Viewability
- Set viewability targets: Establish clear viewability thresholds (e.g., MRC standard of 50%) to ensure ad impressions are counted only when they meet industry standards.
- Monitor and optimize campaigns: Utilize tools like viewability reports, heatmaps, and third-party verification services to track viewability performance and make adjustments to improve it.
- Leverage emerging technologies: Explore advancements in viewability measurement, such as server-to-server verification and facial recognition, to enhance accuracy and prevent manipulation.
Ad Fraud Prevention
- Partner with reputable vendors: Select programmatic platforms and ad exchanges that prioritize fraud detection and employ robust security measures.
- Implement fraud detection measures: Use pre-bid fraud detection tools, such as IP address blacklisting, traffic anomaly detection, and bot filtering, to … Read full answer
Source: https://hireabo.com/job/8_3_36/Online%20Advertising%20Specialist