Sample interview questions: How do you handle ad delivery discrepancies and ensure accurate reporting?
Sample answer:
Ad Delivery Discrepancy Handling
- Establish Standardized Metrics: Define clear KPIs and reporting standards across all parties involved (publishers, advertisers, ad servers).
- Regularly Reconcile Data: Conduct frequent reconciliations between ad server data and publisher reporting systems to identify discrepancies.
- Investigate Discrepancies: Analyze discrepancies to determine the root cause, such as ad blocking, measurement errors, or discrepancies in campaign settings.
- Communicate Findings: Report discrepancies promptly to relevant parties for immediate resolution.
- Implement Corrective Actions: Work with publishers and advertisers to implement changes to eliminate or mitigate discrepancies.
Accurate Reporting
- Use Independent Verification Tools: Leverage third-party ad verification solutions to validate ad delivery and performance metrics.
- Establish Quality Control Processes: Implement robust quality control measures to minimize manual errors and ensure data accuracy.
- Maintain Transparent Reporting: Provide clear and timely reporting to stakeholders, including performance data, reconcil… Read full answer
Source: https://hireabo.com/job/8_4_42/Digital%20Media%20Ad%20Operations%20Specialist