Sample interview questions: Can you explain the process of ad inventory forecasting and its importance in campaign planning?
Sample answer:
Ad Inventory Forecasting Process:
- Historical Data Analysis: Review past ad performance, including impressions, clicks, and revenue, to establish baselines and identify trends.
- Market Research: Conduct research to understand industry trends, audience demographics, and potential demand for ad inventory.
- Seasonality and Event Factors: Consider seasonal variations, special events, and holidays that may impact ad demand.
- Competitive Analysis: Monitor competitor ad campaigns and inventory availability to anticipate market conditions.
- Collaboration with Sales Team: Consult with the sales team to gather insights on client goals, campaign plans, and potential deals.
- Scenario Planning: Create multiple forecasting scenarios based on different assumptions about demand and supply to assess potential risks and opportunities.
Importance in Campaign Planning:
- Accurate Budgeting: Inventory forecasts help determine the availability and cost of ad inventory, enabling campaign planners to set realistic budgets.
- Negotiation Advantage: Forecast information empowers camp… Read full answer
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