Sample interview questions: Can you explain the concept of A/B testing and how you have used it in your work?
Sample answer:
A/B Testing
A/B testing, also known as split testing, is a method of comparing two versions of a web page, email, or advertisement to see which one performs better. This is done by randomly assigning visitors to one of the two versions and then tracking their behavior. The version that performs better is then declared the winner.
There are many different ways to use A/B testing, but some of the most common include:
- Testing different headlines: The headline is one of the most important elements of any web page or advertisement. A well-written headline can grab people’s attention and make them want to learn more. A/B testing can be used to test different headlines to see which one performs best.
- Testing different images: Images can be a powerful way to communicate a message. A/B testing can be used to test different images to see which one generates the most clicks or conversions.
- Testing different call-to-actions: A call-to-action is a button or link that tells people what you want them to do. A/B testing can be used to test different call-to-actions to see which one generates the most clicks or conversions.
Example
In my previous role as an Advertising Research Analyst, I used A/B testing to help a client improve the performance of their website. The client was a software company that was selling a new product. They had created a landing page for the product, but they were not getting as many conversions as they had hoped.
I used A/B testing to test different … Read full answer
Source: https://hireabo.com/job/8_3_14/Advertising%20Research%20Analyst