Sample interview questions: How do you address email deliverability issues related to email authentication (SPF, DKIM, DMARC)?
Sample answer:
1. Test and Monitor Regularly:
– Use email testing tools and services to validate your email deliverability.
– Implement monitoring techniques like email delivery tracking and performance analytics.
2. Implement SPF (Sender Policy Framework):
– Configure SPF records in your DNS settings to specify authorized IP addresses for sending emails.
– Ensure all email servers are authorized in your SPF record.
3. Set Up DKIM (DomainKeys Identified Mail):
– Generate and publish DKIM keys on your DNS records.
– Configure your email sending platform or server to sign emails with your DKIM key.
4. Deploy DMARC (Domain-based Message Authentication, Reporting & Conformance):
– Publish a DMARC record in your DNS settings to declare your domain’s email policies.
– Monitor DMARC reports to identify authentication issues and improve deliverability.
5. Ensure Proper DNS Configuration:
– Check that your DNS settings are correct and propagated.
– Ensure the domain’s MX (Mail Exchanger) records point to your email server correctly.
6. Avoid Spam Traps and Blacklists:
– Clean your email lists regularly to remove invalid and inactive email addresses.
– Avoid purchasing emai… Read full answer
Source: https://hireabo.com/job/8_3_24/Email%20Marketing%20Specialist