Sample interview questions: How do you handle SEO for websites with a large number of blog posts in different languages?
Sample answer:
1. Language Targeting
- Use hreflang tags to indicate the language and region of each blog post to search engines.
- Create separate language-specific subdomains or directories to group related content.
2. Content Optimization
- Translate and localize blog posts into target languages while maintaining the original meaning and keyword relevance.
- Optimize each translation for local search by including relevant keywords, synonyms, and cultural references.
3. User Segmentation
- Use Google Search Console’s International Targeting Report to identify the geographic distribution of traffic.
- Segment your audience based on language and location, and tailor your SEO strategies accordingly.
4. Image Optimization
- Use descriptive alt tags with relevant keywords for images in all languages.
- Translate image titles and captions to match the language of the blog post.
5. Link Building