How do you address email deliverability issues related to email image blocking?

Sample interview questions: How do you address email deliverability issues related to email image blocking?

Sample answer:

1. Image Blocking Techniques:

  • Inline Image Blocking: Email clients block images by default, preventing them from loading automatically.

  • Content Filter Blocking: Some email providers and corporate networks use content filters to block images based on size, file type, or reputation.

2. Consequences of Image Blocking:

  • Reduced Open Rates: Blocked images can lead to a drop in open rates as recipients may skip emails with no visible content.

  • Decreased Engagement: Without images, emails may appear bland and uninteresting, resulting in lower engagement and click-through rates.

  • Damaged Brand Reputation: Recipients may perceive emails with blocked images as unprofessional or spam, affecting brand reputation.

3. Solutions to Address Image Blocking:

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