Sample interview questions: Can you explain the role of headlines and subheadings in improving the SEO and discoverability of online magazine articles?
Sample answer:
- Headlines:
- Attention-Grabbing: Craft headlines that captivate readers’ attention and compel them to click on your article.
- Keyword-Rich: Include relevant keywords in your headline that match search engine queries. This helps your article appear in search results when people search for those terms.
- Descriptive and Concise: Headlines should accurately reflect article content while being brief and easy to skim.
- Emotional Appeal: Consider using emotive language or intriguing questions to evoke curiosity and generate clicks.
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Clarity and Skimmability: Ensure headlines are clear and easy to understand, even for those quickly scanning search results.
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Subheadings:
- Breaking Up Content: Subheadings divide your article into logical sections, making it more readable and digestible.
- Signaling Relevance: Subheadings act as mini-headlines, indicating what each section covers. This helps search engines understand article content and its relevance to specific keywords.
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