Sample interview questions: How do you approach the development and execution of a programming schedule?
Sample answer:
1. Define the Target Audience and Goals
- Conduct thorough research to identify the demographics, interests, and viewing habits of the desired audience.
- Establish specific goals for the programming schedule, such as increasing ratings, attracting new viewers, or enhancing brand awareness.
2. Analyze Market Data and Competition
- Monitor industry trends, audience ratings, and competitive programming schedules.
- Identify gaps or opportunities in the market to differentiate the programming lineup.
3. Curate a Diverse and Compelling Content Portfolio
- Acquire or produce a mix of genres and formats that appeal to the target audience.
- Consider audience flow, lead-in potential, and cross-promotion opportunities.
4. Establish a Programming Flow
- Create a logical and engaging flow of programming that keeps viewers engaged and motivated to tune in.
- Utilize scheduling techniques such as tentpole programming, time slots, and lead-ins to maximize audience retention.
5. Plan for Seasonality and Events
- Take into account seasonal viewership patterns and special events that may impact programming decisions.
- Schedule high-impact programming du… Read full answer
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