Sample interview questions: Can you explain the role of push notifications in mobile advertising?
Sample answer:
1. Delivering Personalized Messages:
Push notifications allow advertisers to send highly personalized messages to users based on their preferences, location, behavior, and demographics. This enables advertisers to deliver relevant and engaging messages that are more likely to drive conversions.
2. Increasing App Engagement:
Push notifications can effectively increase app engagement by reminding users to open the app, promoting new features, or providing updates. By sending timely and relevant notifications, advertisers can keep users engaged with the app, leading to increased usage and better retention rates.
3. Driving Conversions:
Push notifications can serve as a direct call-to-action, encouraging users to take specific actions such as making a purchase, signing up for a service, or visiting a website. By including clear and compelling calls-to-action in push notifications, advertisers can drive conversions and achieve their marketing goals.
4. Building Brand Awareness:
Push notifications can contribute to building brand awareness by constantly keeping the brand in front of users. By sending regular notifications, advertisers ca… Read full answer
Source: https://hireabo.com/job/8_3_30/Mobile%20Advertising%20Specialist