Sample interview questions: How do you ensure that your radio copy is consistent with a brand’s tone and voice?
Sample answer:
- Understand the brand’s core values and mission statement.
- Study the brand’s existing marketing materials, including radio ads, websites, and social media posts.
- Interview key stakeholders, including the brand manager, marketing director, and creative director, to get their insights on the brand’s tone and voice.
- Develop a style guide that outlines the brand’s preferred language, tone, and voice. This style guide should be used by all copywriters who work on the brand’s radio ads.
- Use creative briefs t… Read full answer