Sample interview questions: Can you describe your experience in managing the production of advertising campaigns that involve user-generated content or crowdsourcing?
Sample answer:
- Managed a team of production specialists to create user-generated content (UGC) for a national advertising campaign.
- Sourced and secured UGC from influencers, customers, and employees.
- Developed a set of guidelines and best practices for creating and submitting UGC.
- Managed the production process, including editing, post-production, and quality control.
- Tracked and monitored the performance of UGC campaigns across multiple channels.
- Worked with the marketing team to integrate UGC into the overall marketing strategy.
- Launched a crowdsourcing campaign to generate ideas for a new product line.
- Developed a set of criteria for evaluating and selecting crowd-sourced ideas.
- Managed the selection proc… Read full answer
Source: https://hireabo.com/job/8_3_13/Advertising%20Production%20Manager