Sample interview questions: Can you share an example of a media relations strategy you developed that resulted in increased media visibility for the brand?
Sample answer:
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Developed and implemented a comprehensive media relations strategy for the launch of a new product, resulting in:
- 25% increase in media mentions compared to previous product launches
- Coverage in top-tier outlets including The Wall Street Journal, The New York Times, and Forbes
- 10% lift in sales in the first month of launch
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Pitched and secured a feature article in a major lifestyle publication, resulting in:
- 30% increase in website traffic to the brand’s website
- 20% increase in social media followers
- 15% increase in sales of the featured product
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Organized and executed a press conference to announce a new partnership with a major industry leader, resulting in:
- Coverage in over 50 media outlets including CNN, CNBC, an… Read full answer
Source: https://hireabo.com/job/8_3_17/Media%20Relations%20Manager
- Coverage in over 50 media outlets including CNN, CNBC, an… Read full answer