Sample interview questions: Can you discuss your experience with crisis communication strategies specific to the crop protection or biotechnology sectors?
Sample answer:
- Developed and implemented a crisis communication plan for a major biotechnology company in response to a public outcry over the release of genetically modified crops.
- Worked with the company’s executives to develop key messages and talking points, and created a media kit with background information and fact sheets.
- Provided ongoing media relations support, responding to media inquiries and arranging interviews with company spokespersons.
- Monitored social media and online forums for negative sentiment and addressed concerns in a timely and proactive manner.
- Conducted a post-crisis evaluation to assess the effectiveness of the communication strategy and make recommendations for future improvements.
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Source: https://hireabo.com/job/8_1_42/Agriculture%20PR%20Specialist