Sample interview questions: How do you approach writing feature articles that have a clear and impactful call-to-action for readers?
Sample answer:
- Understand the Purpose and Goal:
- Clearly define the purpose of your feature article and the specific call-to-action you want readers to take.
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Know the target audience and tailor your call-to-action accordingly.
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Research and Gather Information:
- Conduct thorough research to gather relevant facts, statistics, and compelling stories that support your call-to-action.
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Interview experts, stakeholders, or individuals directly affected by the issue you’re addressing.
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Craft a Strong Introduction:
- Begin with a captivating lead that grabs readers’ attention and sets the tone for the article.
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Introduce the topic and the purpose of the article, and hint at the call-to-action without revealing it yet.
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Tell a Compelling Story:
- Use storytelling techniques to engage readers and illustrate the importance of the issue you’re addressing.
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Share personal experiences, anecdotes, or case studies to make the call-to-action more relatable and impactful.
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Incorporate Facts and Statistics:
- Include relevant facts, statistics, and research findings to support your claims and add credibility to your article.
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Present data in a clear and engaging manner, using visuals like charts or infographics if necessary.
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Highlight Personal Impact: Read full answer