Sample interview questions: Can you discuss your experience in utilizing radio promotions to drive online engagement and social media following?
Sample answer:
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Utilizing Radio Promotions to Increase Online Engagement:
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Developed and executed creative radio promotions that encouraged listeners to engage with the station’s online platforms, such as website, social media pages, and mobile app.
- Conceptualized and hosted interactive on-air segments that invited listeners to participate in polls, trivia contests, and giveaways, driving traffic to the station’s website and social media pages.
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Partnered with local businesses and organizations to create co-branded promotions that provided value to both the station’s audience and the partner’s customer base, resulting in increased online engagement and social media following.
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Leveraging Social Media Platforms for Promotion:
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Managed and curated the station’s social media accounts across various platforms, ensuring consistent brand identity and engaging content.
- Utilized social media to promote upcoming radio segments, events, and contests, effectively extending the reach of the station’s promotions and driving online engagement.
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Collaborated with influencers and local personalities to create shareable content that resonated with the station’s target audience, resulting in increased social m… Read full answer
Source: https://hireabo.com/job/8_2_49/Radio%20Promotions%20Director