Sample interview questions: How do you ensure that digital advertising campaigns comply with industry-specific guidelines on data anonymization and aggregation?
Sample answer:
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Utilize anonymization techniques: Employ data anonymization tools and techniques to remove personally identifiable information (PII) from datasets, such as encryption, hashing, and redaction. This ensures that data is shared in a privacy-compliant manner.
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Implement data aggregation strategies: Aggregate individual data points into broader segments or groups to provide insights without compromising individual privacy. This allows for statistical analysis and trend identification while maintaining anonymity.
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Adhere to industry standards and best practices: Comply with established industry-specific guidelines, such as the IAB’s Data Protection Framework and Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising. These frameworks provide clear guidelines on data anonymization and aggregation.
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Obtain consent from data subjects: In cases where anonymization is not feasible… Read full answer
Source: https://hireabo.com/job/8_3_6/Digital%20Advertising%20Specialist