Sample interview questions: How do you address concerns of ad blocking or ad avoidance in mobile media planning?
Sample answer:
- Use ad formats that are less likely to be blocked.
- Native ads and in-app ads are less intrusive and more likely to be seen by users.
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Avoid using pop-ups, interstitials, and other disruptive ad formats.
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Target your ads to users who are less likely to use ad blockers.
- Use data to identify users who are interested in your products or services and who are less likely to use ad blockers.
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This can be done through surveys, website analytics, and social media data.
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Make your ads more relevant and engaging.
- Users are more likely to tolerate ads that are relevant to their interests and that provide value.
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Use creative and engaging ad copy and visuals to grab users’ attention.
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