Sample interview questions: How do you approach the legal aspects of advertising campaigns targeting children or teenagers?
Sample answer:
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Understand the complex legal landscape: Advertisers targeting children or teenagers must navigate a maze of regulations and laws, including the Children’s Online Privacy Protection Act (COPPA), the Federal Trade Commission’s Children’s Advertising Review Unit (CARU) guidelines, and various state laws.
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Ensure age-appropriate targeting: Campaigns must be specifically designed for child or teen audiences, avoiding manipulative or deceptive content and techniques. Advertisers should consider the developmental stage of their target audience and ensure that messaging is appropriate and not harmful.
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Obtain parental consent (COPPA): For online advertising directed at children under 13, advertisers must obtain verifiable parental consent before collecting personal information. This consent must be documented and kept on file for three years.
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Comply with the FTC’s CARU guidelines: CARU guidelines prohibit deceptive or unfair advertising practices targeting children. Advertisers should ensure that claims are truthful, substantiated, and avoid creating undue peer pressure or exploiting vulnerabilities.
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Use clear and understandable language: Advertising should use age-appropriate language and avoid confusing or misleading terms. Adver… Read full answer
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