Sample interview questions: How do you approach creating print ads that cater to different psychographics or lifestyle preferences of the target audience?
Sample answer:
- Understand the psychographics and lifestyles of the target audience. Research the target audience to understand their values, beliefs, motivations, interests, and activities. This information can be gathered through surveys, focus groups, or market research reports.
- Develop creative concepts that resonate with the target audience. The creative concept of the print ad should be relevant to the target audience’s psychographics and lifestyle preferences. For example, if the target audience is interested in environmental issues, the ad could feature a product or service that is eco-friendly.
- Use visuals and language that appeal to the target audience. The visuals and language used in t… Read full answer
Source: https://hireabo.com/job/8_3_35/Print%20Advertising%20Specialist