What research methods do you use to identify the target audience for a product placement campaign? - Stories of Influence in Communication and Media

Sample interview questions: What research methods do you use to identify the target audience for a product placement campaign?

Sample answer:

Surveys: Conduct surveys to gather demographic data, psychographic data, media consumption habits, and brand preferences of the target audience. This can be done through online surveys, telephone surveys, or in-person surveys.
Focus Groups: Organize focus groups to gain deeper insights into the motivations, attitudes, and preferences of the target audience. This allows for more in-depth discussions and can help identify key themes and trends.
Observational Studies: Observe the target audience in their natural environment to gain insights into their behaviors, preferences, and pain points. This can be done through ethnographic studies, observational research, or mystery shopping.
Data Analytics: Analyze data from various sources such as social media, website traffic, purchase history, and loyalty programs to identify patterns, trends, and key insights about the target audience. This can help in segmenting the audience and understanding their preferences.